About us
B3 was founded to offer comprehensive solutions to the audiovisual industry, supporting broadcasters, production companies, and media companies at every stage of their projects. With a turnkey approach, we integrate equipment supply, installation, support, consulting, and training tailored to each client’s specific needs.




B3 is an initiative driven by Broad Service and Atresmedia, which will begin operations in May 2025 with strategic agreements with leading manufacturers in the sector and a robust professional structure.
Under the leadership of Cesar Ona Valero, the company coordinates operations ranging from the daily management of technical infrastructure to large-scale implementations of cutting-edge technology, guaranteeing efficiency, reliability, and the highest quality in every project.



Our Trajectory
B3 began operations on May 1st with approximately 40 specialized professionals, providing support for news and program production, linear and digital broadcasting, and events.
The company positions itself as a key player on both the national and international stages, focusing on expert advice, equipment sales, and on-site and remote technical support.



Our team
B3 boasts a multidisciplinary team of professionals with extensive experience in the broadcast and media sectors. The combination of its partners’ expertise and in-house talent allows it to handle projects and supplies of any size with complete confidence.
Our structure integrates technical, operational, and strategic capabilities, ensuring a personalized, efficient, and results-oriented service.
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